The smartphone had already traversed the line between B2C and B2E by coining the phrase “BYOD” in the past couple years, but now the BYOD phrase was expanding to include tablets. Employees were asking to replace their work computers with tablets. Even at home, tablets were replacing laptop and desktop computers. Everything we did and how we did it had been transformed, and at the heart of how we did things (whether work or play) was a tablet or smartphone device.
It was clear that the digital mobility space now contained three real devices: laptop computers, smartphones and tablets. Along with the carrier networks tirelessly trying to produce faster networks through 3G and 4G, by 2010 and 2011, the hottest growth market, despite economic collapses, was mobile. Tablets and smartphones were at the heart of the movement.