The Evolution of Mobile: A Cultural Game Changer
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The smartphone had already traversed the line between B2C and B2E by coining the phrase “BYOD” in the past couple years, but now the BYOD phrase was expanding to include tablets. Employees were asking to replace their work computers with tablets. Even at home, tablets were replacing laptop and desktop computers. Everything we did and how we did it had been transformed, and at the heart of how we did things (whether work or play) was a tablet or smartphone device.
It was clear that the digital mobility space now contained three real devices: laptop computers, smartphones and tablets. Along with the carrier networks tirelessly trying to produce faster networks through 3G and 4G, by 2010 and 2011, the hottest growth market, despite economic collapses, was mobile. Tablets and smartphones were at the heart of the movement.
The trajectory of mobility has been at a torrid pace and perhaps growing faster than any other technology that we have ever seen. With mobile technology, it seems that new and more powerful devices come out almost every fiscal quarter. It wasn't long ago that we were using pay phones, taking pictures with handheld and even digital cameras, capturing video on camcorders, having CD players, browsing the Web and performing work on our desktop computers. We also only interacted socially by meeting each other in person. All of that is now completely possible and at a very high standard with mobility.
Mobility has been the game changer in the past decade and has changed the paradigm of society. It is perhaps the most significant innovation of a generation. What is absolutely clear is that mobility will continue to grow and evolve as we move forward. More facets of our lives will start to converge with mobility. Although it is inevitable that the torrid pace of mobility will eventually slow down, there is no question that innovation will continue. Here's a closer look at the evolution of mobility, provided by Dipesh Mukerji, senior director of product strategy and marketing at Kony.
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