Apple again changed the paradigm of mobile devices with the introduction of a new mobile channel that had previously been unsuccessful, including by Apple itself. It was the introduction of tablet computers. Now that app stores were firmly established in the market by both Google and Apple, it was clear that tablet computers were meant to serve every purpose that smartphones served as well as computers, minus the phone-calling aspect.
The main reason again that iPad and Android tablets were taking off was the same formula as the smartphones: Tablets offered intuitive user experiences. Having the ecosystem combined with the proper user experience made "this" generation of tablets the massive threat and slow killers of desktops and, to some extent, laptop computers. Tablets were far lighter than any computer, and you could take them on the go.