The Evolution of Mobile: A Cultural Game Changer
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Apple again changed the paradigm of mobile devices with the introduction of a new mobile channel that had previously been unsuccessful, including by Apple itself. It was the introduction of tablet computers. Now that app stores were firmly established in the market by both Google and Apple, it was clear that tablet computers were meant to serve every purpose that smartphones served as well as computers, minus the phone-calling aspect.
The main reason again that iPad and Android tablets were taking off was the same formula as the smartphones: Tablets offered intuitive user experiences. Having the ecosystem combined with the proper user experience made "this" generation of tablets the massive threat and slow killers of desktops and, to some extent, laptop computers. Tablets were far lighter than any computer, and you could take them on the go.
The trajectory of mobility has been at a torrid pace and perhaps growing faster than any other technology that we have ever seen. With mobile technology, it seems that new and more powerful devices come out almost every fiscal quarter. It wasn't long ago that we were using pay phones, taking pictures with handheld and even digital cameras, capturing video on camcorders, having CD players, browsing the Web and performing work on our desktop computers. We also only interacted socially by meeting each other in person. All of that is now completely possible and at a very high standard with mobility.
Mobility has been the game changer in the past decade and has changed the paradigm of society. It is perhaps the most significant innovation of a generation. What is absolutely clear is that mobility will continue to grow and evolve as we move forward. More facets of our lives will start to converge with mobility. Although it is inevitable that the torrid pace of mobility will eventually slow down, there is no question that innovation will continue. Here's a closer look at the evolution of mobility, provided by Dipesh Mukerji, senior director of product strategy and marketing at Kony.
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