The Battle for Sales: Five Reasons Showrooming Will Always Win

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Loyalty cards? Smoyalty cards. What a waste of paper. Differentiating your in-store shopping experience with perks like loyalty programs and rewards can sometimes be the deciding factor between a customer shopping online or in your store. Plenty of options are available to make the customer feel appreciated beyond loyalty programs, too, like free shipping on orders placed in store or easy returns.

Now that we're getting into the holiday shopping season (so hard to believe!), many retailers are preparing for the challenges showrooming will present, while others are trying to ignore the potential issue. Showrooming is basically when a consumer goes into a physical store location to check out a product, looks it up online from their mobile device, and then leaves the store with the intent to purchase online at a cheaper or discounted price. It's a big challenge for retailers who may not have an online presence, or aren't quite sure how to combat it. Henry Helgeson, CEO of Cayan, along with Alexandra Frith, director of marketing at Retail Pro International, have put together a list of tips for retailers to overcome the challenges of showrooming.


Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

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