dcsimg

The Battle for Sales: Five Reasons Showrooming Will Always Win

  • The Battle for Sales: Five Reasons Showrooming Will Always Win-

    You panic when you see people on their phones. It's easy to assume a customer checking their phone when standing in front of a big ticket item means they're checking prices elsewhere. Don't panic. This actually presents you with a very unique opportunity to share more information about the product you're selling and why buying it in-store makes a difference. Offering coupons and loyalty programs is something to consider, as well.

1 | 2 | 3 | 4 | 5 | 6 | 7

The Battle for Sales: Five Reasons Showrooming Will Always Win

  • 1 | 2 | 3 | 4 | 5 | 6 | 7
  • The Battle for Sales: Five Reasons Showrooming Will Always Win-4

    You panic when you see people on their phones. It's easy to assume a customer checking their phone when standing in front of a big ticket item means they're checking prices elsewhere. Don't panic. This actually presents you with a very unique opportunity to share more information about the product you're selling and why buying it in-store makes a difference. Offering coupons and loyalty programs is something to consider, as well.

Now that we're getting into the holiday shopping season (so hard to believe!), many retailers are preparing for the challenges showrooming will present, while others are trying to ignore the potential issue. Showrooming is basically when a consumer goes into a physical store location to check out a product, looks it up online from their mobile device, and then leaves the store with the intent to purchase online at a cheaper or discounted price. It's a big challenge for retailers who may not have an online presence, or aren't quite sure how to combat it. Henry Helgeson, CEO of Cayan, along with Alexandra Frith, director of marketing at Retail Pro International, have put together a list of tips for retailers to overcome the challenges of showrooming.