The pursuit of data-driven decision making has put tracking, logging and monitoring at the forefront of the minds of product, sales and marketing teams.
User Recording
This is a session recording or heat map of cursor placement, clicks and scroll behaviors. Generally a JavaScript tag is installed on a web app, and an SDK will be used for native applications.
Why is this important? These tools can give insight into how users are interacting with the pages of your application between clicks, which aids in identifying UX friction. Heat maps indicate areas on your application with the highest frequency of activity, while recordings can be invaluable to identify how a set of users experience the application.