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Social Media Strategy: Eight Tips for 2015

  • Social Media Strategy: Eight Tips for 2015

    Social Media Strategy: Eight Tips for 2015-

    Content Marketing

    We're all ultimately content marketers: With data-based precision, it's important to become much more strategic with content. To be truly successful in digital marketing and push brands to the forefront, businesses must have a firm foundation in the principles of content marketing, and not only have clear metrics of what each piece of content needs to accomplish but also have a solid understanding of the target audiences it is reaching.

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Social Media Strategy: Eight Tips for 2015

  • 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10
  • Social Media Strategy: Eight Tips for 2015-6

    Content Marketing

    We're all ultimately content marketers: With data-based precision, it's important to become much more strategic with content. To be truly successful in digital marketing and push brands to the forefront, businesses must have a firm foundation in the principles of content marketing, and not only have clear metrics of what each piece of content needs to accomplish but also have a solid understanding of the target audiences it is reaching.

In 2015, we will see brands take major steps toward real selling on social networks. As you may have heard, Twitter and Facebook have both started testing in-stream buy buttons. It's a good bet that Facebook and Twitter users will see more buy buttons in the near future. Beyond selling directly within feeds, there will be a big overall increase in promotions and purchasing. Brands will want to flood their social channels with information on deals and discounts, but they will need to be wary of how they draft their content due to Facebook's new algorithm changes, impacting promotional posts.

To help you manage 2015's social challenges, Falcon Social, a leading social media management platform, offers a few tips for social media success in the new year. This is what companies need to be aware of, participate in, and watch out for during 2015.