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Six Critical Steps to Take Before a Replatform

  • Six Critical Steps to Take Before a Replatform-
    One of the most common problems during a replatform is trying to do too much at once. Bundling a new site design with a new e-commerce platform and a mobile optimization project into the same replatform is just too much. Changing all of those features at once increases the chance something will go wrong. “Develop a rational replatforming program and operations plan,” Walker says. “Don’t try to do too much at once across all of these application types and customer experiences. If you add too much scope to a replatform, you’re just going to have to trim it down later anyway.”

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Six Critical Steps to Take Before a Replatform

  • 1 | 2 | 3 | 4 | 5 | 6 | 7
  • Six Critical Steps to Take Before a Replatform-7
    One of the most common problems during a replatform is trying to do too much at once. Bundling a new site design with a new e-commerce platform and a mobile optimization project into the same replatform is just too much. Changing all of those features at once increases the chance something will go wrong. “Develop a rational replatforming program and operations plan,” Walker says. “Don’t try to do too much at once across all of these application types and customer experiences. If you add too much scope to a replatform, you’re just going to have to trim it down later anyway.”

Say the word “replatform” in front of most e-commerce experts, and they’ll probably grimace.

There’s no way around it: From selling the project to maintaining a timeline to ensuring third-party vendors are on the same page, there’s a lot of pain in replatforming. And after investing months of time and boatloads of cash into a replatform, the result can still end up being a Web site that doesn’t live up to expectations.

So how can you ensure your replatforming project doesn’t fall short?

Brian Walker, vice president & principal analyst, eBusiness & Channel Strategy at Forrester Research, revealed some critical steps to take before beginning a replatforming project, and some new data from a study sponsored by Monetate to prove why those steps are so important during the recent Retail Online Integration webinar, Successful Ecommerce Replatforming.