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Six Critical Steps to Take Before a Replatform

  • Six Critical Steps to Take Before a Replatform-
    It’s critical to be clear about what you’ll need to operate the site after a replatform. Here’s why: If you launch a great customer experience, but can’t manage the site afterwards, things can go belly up. So think about the specific resources and IT support you’ll need to keep the site running post-launch, and list those upfront so nobody is surprised.

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Six Critical Steps to Take Before a Replatform

  • 1 | 2 | 3 | 4 | 5 | 6 | 7
  • Six Critical Steps to Take Before a Replatform-6
    It’s critical to be clear about what you’ll need to operate the site after a replatform. Here’s why: If you launch a great customer experience, but can’t manage the site afterwards, things can go belly up. So think about the specific resources and IT support you’ll need to keep the site running post-launch, and list those upfront so nobody is surprised.

Say the word “replatform” in front of most e-commerce experts, and they’ll probably grimace.

There’s no way around it: From selling the project to maintaining a timeline to ensuring third-party vendors are on the same page, there’s a lot of pain in replatforming. And after investing months of time and boatloads of cash into a replatform, the result can still end up being a Web site that doesn’t live up to expectations.

So how can you ensure your replatforming project doesn’t fall short?

Brian Walker, vice president & principal analyst, eBusiness & Channel Strategy at Forrester Research, revealed some critical steps to take before beginning a replatforming project, and some new data from a study sponsored by Monetate to prove why those steps are so important during the recent Retail Online Integration webinar, Successful Ecommerce Replatforming.