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Six Critical Steps to Take Before a Replatform

  • Six Critical Steps to Take Before a Replatform-
    Among the new research Forrester revealed: 63 percent of companies based their decisions to migrate existing and new features into a new platform on “perceived ROI,” while 54 percent were motivated by a company wish list. Walker’s take is that more companies have to test before a replatform. “There’s a lot of guesswork about providing the right customer experience,” Walker says. “Much of [replatforming and redesigning sites] is going on hunch, going untested, not being examined from a quantitative standpoint. What seems like a great idea in the conference room is only great if the customer deems it so.”

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Six Critical Steps to Take Before a Replatform

  • 1 | 2 | 3 | 4 | 5 | 6 | 7
  • Six Critical Steps to Take Before a Replatform-5
    Among the new research Forrester revealed: 63 percent of companies based their decisions to migrate existing and new features into a new platform on “perceived ROI,” while 54 percent were motivated by a company wish list. Walker’s take is that more companies have to test before a replatform. “There’s a lot of guesswork about providing the right customer experience,” Walker says. “Much of [replatforming and redesigning sites] is going on hunch, going untested, not being examined from a quantitative standpoint. What seems like a great idea in the conference room is only great if the customer deems it so.”

Say the word “replatform” in front of most e-commerce experts, and they’ll probably grimace.

There’s no way around it: From selling the project to maintaining a timeline to ensuring third-party vendors are on the same page, there’s a lot of pain in replatforming. And after investing months of time and boatloads of cash into a replatform, the result can still end up being a Web site that doesn’t live up to expectations.

So how can you ensure your replatforming project doesn’t fall short?

Brian Walker, vice president & principal analyst, eBusiness & Channel Strategy at Forrester Research, revealed some critical steps to take before beginning a replatforming project, and some new data from a study sponsored by Monetate to prove why those steps are so important during the recent Retail Online Integration webinar, Successful Ecommerce Replatforming.