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Six Critical Steps to Take Before a Replatform

  • Six Critical Steps to Take Before a Replatform-
    “As much as it might be great to go cowboy and reduce the number of dependencies across the organization [that are involved in the replatform], you’ll be much better off forming a strong cross-functional team,” Walker says. From a change management standpoint, it’s better to have more heads at the table so you can find out which changes will impact IT, sales, and other departments from the very beginning instead of trying to get everyone involved as the platform is about to go live.

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Six Critical Steps to Take Before a Replatform

  • 1 | 2 | 3 | 4 | 5 | 6 | 7
  • Six Critical Steps to Take Before a Replatform-4
    “As much as it might be great to go cowboy and reduce the number of dependencies across the organization [that are involved in the replatform], you’ll be much better off forming a strong cross-functional team,” Walker says. From a change management standpoint, it’s better to have more heads at the table so you can find out which changes will impact IT, sales, and other departments from the very beginning instead of trying to get everyone involved as the platform is about to go live.

Say the word “replatform” in front of most e-commerce experts, and they’ll probably grimace.

There’s no way around it: From selling the project to maintaining a timeline to ensuring third-party vendors are on the same page, there’s a lot of pain in replatforming. And after investing months of time and boatloads of cash into a replatform, the result can still end up being a Web site that doesn’t live up to expectations.

So how can you ensure your replatforming project doesn’t fall short?

Brian Walker, vice president & principal analyst, eBusiness & Channel Strategy at Forrester Research, revealed some critical steps to take before beginning a replatforming project, and some new data from a study sponsored by Monetate to prove why those steps are so important during the recent Retail Online Integration webinar, Successful Ecommerce Replatforming.