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Six Critical Steps to Take Before a Replatform

  • Six Critical Steps to Take Before a Replatform

    Six Critical Steps to Take Before a Replatform-
    It’s not just KPIs that will take a hit. It’s also likely your replatforming timeline will, too. Forrester found the average replatform is delayed 4.2 months. Walker’s suggestion: Sell the replatform as a three-year ROI, not a three-month ROI. After a replatform, there are sure to be usability and functionality issues that will need to be worked out, so building a cushion into your replatforming timeline is critical. And for retailers, that 4.2 month delay means that scheduling a replatform to go live in September or October could be the holiday kiss of death. So it’s best to plan for a replatform to go live in Q1 or Q2 to make sure you’ll have all of the tweaks worked out before the big shopping season.

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Six Critical Steps to Take Before a Replatform

  • 1 | 2 | 3 | 4 | 5 | 6 | 7
  • Six Critical Steps to Take Before a Replatform-3
    It’s not just KPIs that will take a hit. It’s also likely your replatforming timeline will, too. Forrester found the average replatform is delayed 4.2 months. Walker’s suggestion: Sell the replatform as a three-year ROI, not a three-month ROI. After a replatform, there are sure to be usability and functionality issues that will need to be worked out, so building a cushion into your replatforming timeline is critical. And for retailers, that 4.2 month delay means that scheduling a replatform to go live in September or October could be the holiday kiss of death. So it’s best to plan for a replatform to go live in Q1 or Q2 to make sure you’ll have all of the tweaks worked out before the big shopping season.

Say the word “replatform” in front of most e-commerce experts, and they’ll probably grimace.

There’s no way around it: From selling the project to maintaining a timeline to ensuring third-party vendors are on the same page, there’s a lot of pain in replatforming. And after investing months of time and boatloads of cash into a replatform, the result can still end up being a Web site that doesn’t live up to expectations.

So how can you ensure your replatforming project doesn’t fall short?

Brian Walker, vice president & principal analyst, eBusiness & Channel Strategy at Forrester Research, revealed some critical steps to take before beginning a replatforming project, and some new data from a study sponsored by Monetate to prove why those steps are so important during the recent Retail Online Integration webinar, Successful Ecommerce Replatforming.