dcsimg

Six Critical Steps to Take Before a Replatform - Slide 2

Email     |    
1 | 2 | 3 | 4 | 5 | 6 | 7
Next Six Critical Steps to Take Before a Replatform-2 Next

Instead of describing replatforming as a “project,” use the word “program.” Research from Forrester indicates that key performance indicators (KPIs) take a hit after a replatform goes live. For example, 39 percent of companies surveyed by Forrester reported their conversion rates were negatively affected after a new platform was launched, while 44 percent saw a decrease in site load time. Walker says these numbers show that replatforming can’t be sold as a once-and-done project, because odds are you’ll have to continue to tweak and optimize the site post-launch. Best bet: Sell replatforming as a program that’s important to the long-term capability of the site, not an immediate ROI-generator. Being clear about that upfront means expectations will be aligned, and there won’t be an awkward conversation if KPIs take a dip.

Say the word “replatform” in front of most e-commerce experts, and they’ll probably grimace.

There’s no way around it: From selling the project to maintaining a timeline to ensuring third-party vendors are on the same page, there’s a lot of pain in replatforming. And after investing months of time and boatloads of cash into a replatform, the result can still end up being a Web site that doesn’t live up to expectations.

So how can you ensure your replatforming project doesn’t fall short?

Brian Walker, vice president & principal analyst, eBusiness & Channel Strategy at Forrester Research, revealed some critical steps to take before beginning a replatforming project, and some new data from a study sponsored by Monetate to prove why those steps are so important during the recent Retail Online Integration webinar, Successful Ecommerce Replatforming.

 

Related Topics : Stimulus Package, IT Market Analysts, Supercomputing, Performance Management, Request for Proposals

 
More Slideshows

IT_Man64-290x195 5 Tips for Working with a Consultancy Firm

Selecting the perfect consultancy firm may seem daunting, but keeping these five tips in mind will help organizations get off to a good start. ...  More >>

AI2-190x128 Must-See Robotics at RoboBusiness 2015

Robotic hardware combined with cognitive intelligence and cloud computing capabilities signifies a host of new opportunities across many industries. ...  More >>

infra5-190x128.jpg Five Ways Service Management Combats M&A Hurdles

Here are five key business areas in which service management can help streamline the infrastructure and process challenges of M&As. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.


 

By submitting your information, you agree that itbusinessedge.com may send you ITBbusinessEdge offers via email, phone and text message, as well as email offers about other products and services that ITBbusinessEdge believes may be of interest to you. ITBbusinessEdge will process your information in accordance with the Quinstreet Privacy Policy.

×
By using this site, you agree to the Privacy Policy