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Six Critical Steps to Take Before a Replatform

  • Six Critical Steps to Take Before a Replatform-
    Instead of describing replatforming as a “project,” use the word “program.” Research from Forrester indicates that key performance indicators (KPIs) take a hit after a replatform goes live. For example, 39 percent of companies surveyed by Forrester reported their conversion rates were negatively affected after a new platform was launched, while 44 percent saw a decrease in site load time. Walker says these numbers show that replatforming can’t be sold as a once-and-done project, because odds are you’ll have to continue to tweak and optimize the site post-launch. Best bet: Sell replatforming as a program that’s important to the long-term capability of the site, not an immediate ROI-generator. Being clear about that upfront means expectations will be aligned, and there won’t be an awkward conversation if KPIs take a dip.

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Six Critical Steps to Take Before a Replatform

  • 1 | 2 | 3 | 4 | 5 | 6 | 7
  • Six Critical Steps to Take Before a Replatform-2
    Instead of describing replatforming as a “project,” use the word “program.” Research from Forrester indicates that key performance indicators (KPIs) take a hit after a replatform goes live. For example, 39 percent of companies surveyed by Forrester reported their conversion rates were negatively affected after a new platform was launched, while 44 percent saw a decrease in site load time. Walker says these numbers show that replatforming can’t be sold as a once-and-done project, because odds are you’ll have to continue to tweak and optimize the site post-launch. Best bet: Sell replatforming as a program that’s important to the long-term capability of the site, not an immediate ROI-generator. Being clear about that upfront means expectations will be aligned, and there won’t be an awkward conversation if KPIs take a dip.

Say the word “replatform” in front of most e-commerce experts, and they’ll probably grimace.

There’s no way around it: From selling the project to maintaining a timeline to ensuring third-party vendors are on the same page, there’s a lot of pain in replatforming. And after investing months of time and boatloads of cash into a replatform, the result can still end up being a Web site that doesn’t live up to expectations.

So how can you ensure your replatforming project doesn’t fall short?

Brian Walker, vice president & principal analyst, eBusiness & Channel Strategy at Forrester Research, revealed some critical steps to take before beginning a replatforming project, and some new data from a study sponsored by Monetate to prove why those steps are so important during the recent Retail Online Integration webinar, Successful Ecommerce Replatforming.