Ten of the most common (and dangerous) pitfalls that everyone should learn to avoid.
- Many organizations try to create content to everyone. Truth is your content will be much more effective if you set some parameters and priorities about who your content is for. Defining and ranking your audiences isn't always easy, but it helps you avoid the headaches that come with trying to be all things to all people. For example, you’ll be able prioritize your content efforts and set expectations your colleagues. (This makes it easier to say things like, “Sorry HR, but the team has agreed that the customer content is a higher priority than the job listings.”)