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Top 10 Content Strategy Pitfalls

  • Top 10 Content Strategy Pitfalls-
    For most business people, the most frustrating thing about content strategy is proving ROI. They want a quick, easy, and undisputable way to ensure that an investment in content is worth it. Sadly, there is no silver bullet. Calculating content ROI is a complex, work-intensive exercise. But with time, effort, and a host of educated assumptions, you can generate a solid estimate that will win the confidence of decision makers.

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Top 10 Content Strategy Pitfalls

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  • Top 10 Content Strategy Pitfalls-5
    For most business people, the most frustrating thing about content strategy is proving ROI. They want a quick, easy, and undisputable way to ensure that an investment in content is worth it. Sadly, there is no silver bullet. Calculating content ROI is a complex, work-intensive exercise. But with time, effort, and a host of educated assumptions, you can generate a solid estimate that will win the confidence of decision makers.

Melissa Rach, vice president of content strategy at Brain Traffic and coauthor of Content Strategy for the Web, Second Edition, sees far too many organizations making similar mistakes in their outreach attempts. The "throw it together" approach that most people employ tends to create havoc, rather than useful information for potential customers and clients. She shares 10 of the most common (and dangerous) pitfalls that everyone should learn to avoid.

Web pages, mobile apps, print materials, and social media create an endless stream of content that can be a challenge for any organization. A content strategy can help ensure that all of your content efforts are beneficial to your business, and ultimately to your content users.

Adapted from Peachpit for IT Business Edge