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Top 10 Content Strategy Pitfalls

  • Top 10 Content Strategy Pitfalls-
    People throughout your organization are involved in content projects. Workflow — the art that defining how, when, and by whom the work will get done — is critical to any content strategy. When you take a good look at your current workflow, you might realize you need totally new processes, resources, or tools. Or, you might just need to refine what’s already in place. With more clearly defined processes and roles, your team will be better prepared to create and care for content.

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Top 10 Content Strategy Pitfalls

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  • Top 10 Content Strategy Pitfalls-4
    People throughout your organization are involved in content projects. Workflow — the art that defining how, when, and by whom the work will get done — is critical to any content strategy. When you take a good look at your current workflow, you might realize you need totally new processes, resources, or tools. Or, you might just need to refine what’s already in place. With more clearly defined processes and roles, your team will be better prepared to create and care for content.

Melissa Rach, vice president of content strategy at Brain Traffic and coauthor of Content Strategy for the Web, Second Edition, sees far too many organizations making similar mistakes in their outreach attempts. The "throw it together" approach that most people employ tends to create havoc, rather than useful information for potential customers and clients. She shares 10 of the most common (and dangerous) pitfalls that everyone should learn to avoid.

Web pages, mobile apps, print materials, and social media create an endless stream of content that can be a challenge for any organization. A content strategy can help ensure that all of your content efforts are beneficial to your business, and ultimately to your content users.

Adapted from Peachpit for IT Business Edge