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Top 10 Content Strategy Pitfalls

  • Top 10 Content Strategy Pitfalls-
    Lots of people try to keep their content strategy efforts secret until they are complete. Unfortunately for them, “going it alone” is probably the single best way to ensure content strategy disaster. Why? People are much more likely to accept a strategy if they helped create it. Don’t be afraid to get key stakeholders involved early — ask for their input, understand their perspectives, and earn their trust.

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Top 10 Content Strategy Pitfalls

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  • Top 10 Content Strategy Pitfalls-3
    Lots of people try to keep their content strategy efforts secret until they are complete. Unfortunately for them, “going it alone” is probably the single best way to ensure content strategy disaster. Why? People are much more likely to accept a strategy if they helped create it. Don’t be afraid to get key stakeholders involved early — ask for their input, understand their perspectives, and earn their trust.

Melissa Rach, vice president of content strategy at Brain Traffic and coauthor of Content Strategy for the Web, Second Edition, sees far too many organizations making similar mistakes in their outreach attempts. The "throw it together" approach that most people employ tends to create havoc, rather than useful information for potential customers and clients. She shares 10 of the most common (and dangerous) pitfalls that everyone should learn to avoid.

Web pages, mobile apps, print materials, and social media create an endless stream of content that can be a challenge for any organization. A content strategy can help ensure that all of your content efforts are beneficial to your business, and ultimately to your content users.

Adapted from Peachpit for IT Business Edge