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Top 10 Content Strategy Pitfalls

By Kim Wright, Posted August 9, 2012
  • Top 10 Content Strategy Pitfalls-
    Managing content efforts can seem like a constant game of catch-up. You need to keep up with your organization’s new products, changing brand campaigns, and executive pet projects. To get out of constant reaction mode, you need to stop, drop everything, and strategize. Although it seems counter-intuitive, taking time out to create a flexible, long-term strategy will help you focus and prioritize your content efforts. Even better, a good strategy will help you proactively plan for the future and recognize progress over time. You’ll still be busy, but not behind.

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Top 10 Content Strategy Pitfalls

By Kim Wright, Posted August 9, 2012
  • 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11
  • Top 10 Content Strategy Pitfalls-2
    Managing content efforts can seem like a constant game of catch-up. You need to keep up with your organization’s new products, changing brand campaigns, and executive pet projects. To get out of constant reaction mode, you need to stop, drop everything, and strategize. Although it seems counter-intuitive, taking time out to create a flexible, long-term strategy will help you focus and prioritize your content efforts. Even better, a good strategy will help you proactively plan for the future and recognize progress over time. You’ll still be busy, but not behind.

Melissa Rach, vice president of content strategy at Brain Traffic and coauthor of Content Strategy for the Web, Second Edition, sees far too many organizations making similar mistakes in their outreach attempts. The "throw it together" approach that most people employ tends to create havoc, rather than useful information for potential customers and clients. She shares 10 of the most common (and dangerous) pitfalls that everyone should learn to avoid.

Web pages, mobile apps, print materials, and social media create an endless stream of content that can be a challenge for any organization. A content strategy can help ensure that all of your content efforts are beneficial to your business, and ultimately to your content users.

Adapted from Peachpit for IT Business Edge