Ten of the most common (and dangerous) pitfalls that everyone should learn to avoid.
- Managing content efforts can seem like a constant game of catch-up. You need to keep up with your organization’s new products, changing brand campaigns, and executive pet projects. To get out of constant reaction mode, you need to stop, drop everything, and strategize. Although it seems counter-intuitive, taking time out to create a flexible, long-term strategy will help you focus and prioritize your content efforts. Even better, a good strategy will help you proactively plan for the future and recognize progress over time. You’ll still be busy, but not behind.