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Top 10 Content Strategy Pitfalls

  • Top 10 Content Strategy Pitfalls-
    Most people seriously misjudge how long it takes to plan, create, and maintain content. It’s not uncommon to see a website development schedule that allocates a week or two — at the very end of the project — for magically producing hundreds of pages of content. It’s time to face the music. Doing content well takes an extraordinary amount of time and resources. Don’t forget, the content is why the user is interacting with you — don’t underestimate anything about it.

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Top 10 Content Strategy Pitfalls

  • 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11
  • Top 10 Content Strategy Pitfalls-11
    Most people seriously misjudge how long it takes to plan, create, and maintain content. It’s not uncommon to see a website development schedule that allocates a week or two — at the very end of the project — for magically producing hundreds of pages of content. It’s time to face the music. Doing content well takes an extraordinary amount of time and resources. Don’t forget, the content is why the user is interacting with you — don’t underestimate anything about it.

Melissa Rach, vice president of content strategy at Brain Traffic and coauthor of Content Strategy for the Web, Second Edition, sees far too many organizations making similar mistakes in their outreach attempts. The "throw it together" approach that most people employ tends to create havoc, rather than useful information for potential customers and clients. She shares 10 of the most common (and dangerous) pitfalls that everyone should learn to avoid.

Web pages, mobile apps, print materials, and social media create an endless stream of content that can be a challenge for any organization. A content strategy can help ensure that all of your content efforts are beneficial to your business, and ultimately to your content users.

Adapted from Peachpit for IT Business Edge