Consumer Privacy Insights and Trends – Q2 2012 - Slide 3

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8
Next Consumer Privacy Insights and Trends – Q2 2012-3 Next

Of the 91 percent, 23 percent of consumers ‘always’ worry about online privacy; 22 percent worry about it ‘frequently;’ and 46 percent worry about it ‘sometimes.’ Parents with teens, college graduates and full-time employees worry the most about privacy.

TRUSTe, a leading privacy management solutions provider, recently released the second Consumer Confidence Edition (Q2 2012) of its ongoing Privacy Index Series measuring privacy concerns of U.S. consumers and their business impact. Conducted online by Harris Interactive on behalf of TRUSTe, the privacy study shows that consumer concerns and mistrust remain high and that companies without good privacy practices continue to sacrifice customer trust.

Specifically, the Q2 findings show that 91 percent of U.S. online adults worry about their privacy online in general; 88 percent avoid doing business with companies that don’t protect their privacy; and 53 percent don’t completely trust companies with their personal information online.

“TRUSTe’s findings show that consumer worry and mistrust remain a clear and present danger in the online world,” said Chris Babel, CEO of TRUSTe. “To capitalize on growing online and mobile technologies, businesses must act now to dispel these consumer concerns. By delivering transparency and choice, good privacy management practices have been shown to build customer trust, allowing businesses to strengthen their brand’s reputation while pursuing new online opportunities.”

TRUSTe’s Privacy Index Series highlights the trust gap that exists between consumers and businesses and reinforces the urgent need for additional privacy education. To fill this need, TRUSTe has introduced two new educational campaigns, including a partnership with the Application Developers Alliance for a multi-city Privacy Summit Series for application developers, as well as ongoing privacy management workshops.


Related Topics : Litigation, Consultants, Digital Rights Management, Environmental Regulations, External and Internal Audits

More Slideshows

DataM62-190x128 10 Steps for a Proper Data Governance Plan

Establishing a digital governance plan can be a challenge, but with the right education and tools, the job can be made a lot simpler. ...  More >>

Compliance4-190x128 GRC Programs: Building the Business Case for Value

Experience shows that organizations that manage GRC as an integrated program — involving people, processes and technologies — are more successful in delivering value to their organizations ...  More >>

Disaster10-190x128.jpg New Catalysts Driving Disaster Recovery Initiatives

Due to a variety of natural and manmade disasters – including cyber attacks – organizations are placing greater emphasis on DR initiatives. ...  More >>

Subscribe Daily Edge Newsletters

Sign up now and get the best business technology insights direct to your inbox.