TRUSTe, a leading privacy management solutions provider, recently released the second Consumer Confidence Edition (Q2 2012) of its ongoing Privacy Index Series measuring privacy concerns of U.S. consumers and their business impact. Conducted online by Harris Interactive on behalf of TRUSTe, the privacy study shows that consumer concerns and mistrust remain high and that companies without good privacy practices continue to sacrifice customer trust.
Specifically, the Q2 findings show that 91 percent of U.S. online adults worry about their privacy online in general; 88 percent avoid doing business with companies that don’t protect their privacy; and 53 percent don’t completely trust companies with their personal information online.
“TRUSTe’s findings show that consumer worry and mistrust remain a clear and present danger in the online world,” said Chris Babel, CEO of TRUSTe. “To capitalize on growing online and mobile technologies, businesses must act now to dispel these consumer concerns. By delivering transparency and choice, good privacy management practices have been shown to build customer trust, allowing businesses to strengthen their brand’s reputation while pursuing new online opportunities.”
TRUSTe’s Privacy Index Series highlights the trust gap that exists between consumers and businesses and reinforces the urgent need for additional privacy education. To fill this need, TRUSTe has introduced two new educational campaigns, including a partnership with the Application Developers Alliance for a multi-city Privacy Summit Series for application developers, as well as ongoing privacy management workshops.
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