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Attract Recruiters' Attention with Seven Personal Branding Trends

  • Attract Recruiters' Attention with Seven Personal Branding Trends-

    Do you have a professional headshot?

    People want to connect a face with a name. We have come to expect a photo alongside a blog post, Facebook profile and online article. People are less likely to click on a photo-less LinkedIn profile; and they’re less inclined to believe Web-based content if the picture of the person who contributed it is missing. Yet many people are still reluctant to post their photo to the Web. Some fear age discrimination in hiring; others just aren’t happy with the photos they have. Since it’s becoming common for hiring managers and recruiters to use Google and social networks to find candidates, your first impression could be your LinkedIn profile or other online content.

    What does this mean for you?

    Ensure those who are researching you get to connect a face with a name and credentials. Because there are so many places where your photo will appear — from your Google profile to your You Tube channel or about.me page — get a series of professional headshots and upload them to your social network profiles and Flickr or Picassa account. You don’t want someone doing a Google image search and seeing one photo replicated 30 times.

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Attract Recruiters' Attention with Seven Personal Branding Trends

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  • Attract Recruiters' Attention with Seven Personal Branding Trends-2

    Do you have a professional headshot?

    People want to connect a face with a name. We have come to expect a photo alongside a blog post, Facebook profile and online article. People are less likely to click on a photo-less LinkedIn profile; and they’re less inclined to believe Web-based content if the picture of the person who contributed it is missing. Yet many people are still reluctant to post their photo to the Web. Some fear age discrimination in hiring; others just aren’t happy with the photos they have. Since it’s becoming common for hiring managers and recruiters to use Google and social networks to find candidates, your first impression could be your LinkedIn profile or other online content.

    What does this mean for you?

    Ensure those who are researching you get to connect a face with a name and credentials. Because there are so many places where your photo will appear — from your Google profile to your You Tube channel or about.me page — get a series of professional headshots and upload them to your social network profiles and Flickr or Picassa account. You don’t want someone doing a Google image search and seeing one photo replicated 30 times.

William Arruda, founder of Reach Personal Branding and author of "Career Distinction" and the upcoming book, "Ditch. Dare. Do!,"  has been in the business of helping people build their brands for a decade and each year, he publishes his personal branding trends for job seekers. Take a look at this year’s trends, posted on TheLadders, and decide which will help give you an edge and attract the attention of recruiters and hiring managers.

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