'Tis the Season to Be Grateful: Top 5 Triggers for 'Thank You' Emails - Slide 2

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Thank new subscribers to your list by using an email template that includes information about when customers will be contacted via email (new products, sale opportunities, discounts, etc.) and how often (monthly, bi-monthly, yearly). Also include instructions for adding your company's email address to an email address book or safe list to ensure delivery of emails.

It's the time of the year when businesses need to say "thank you" to their customers during the holiday season. Campaigner®, an email marketing service that empowers companies to better attract and retain business through creative email marketing campaigns, and brand of j2 Global™ Communications, Inc. (NASDAQ: JCOM), is sharing five ways for businesses to show gratitude to customers using event-driven email campaigns.  

"A timely thank you can have a tremendous impact on building a customer relationship," said Mike Pugh, vice president marketing, j2 Global. "Creating a sequence of messages to show appreciation lets the customer know that a business truly values that relationship, regardless of whether a purchase was made. When a customer feels appreciated they are more likely to return, more likely to purchase, and more likely to recommend."

Each of the following five trigger points can be a separate opportunity for businesses to send a touch point email campaign to customers.

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