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The 10 Things Every Business Should Know About B2B E-commerce

  • The 10 Things Every Business Should Know About B2B E-commerce-

    You can’t improve if you don’t know how well you are actually doing. Measure everything. How many people visit your B2B e-commerce site? What is driving them there? Where do they go on the site? Do they purchase? If not, then where do you lose them? Watch the metrics carefully if you want to learn and improve. Dashboards are a great visual tool for real-time, easy-to-digest performance measurements.

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The 10 Things Every Business Should Know About B2B E-commerce

  • 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12
  • The 10 Things Every Business Should Know About B2B E-commerce-9

    You can’t improve if you don’t know how well you are actually doing. Measure everything. How many people visit your B2B e-commerce site? What is driving them there? Where do they go on the site? Do they purchase? If not, then where do you lose them? Watch the metrics carefully if you want to learn and improve. Dashboards are a great visual tool for real-time, easy-to-digest performance measurements.

It’s certainly no secret that more and more business is being conducted online each day. Consumers expect products and services to be instantly available, comparable and configurable to meet their needs online. The Web provides consumers with the instant results and fulfillment they demand from their shopping experience. But e-commerce is not strictly for B2C purchases; B2B customers have come to expect the same speed and simplicity associated with buying online.

While B2B e-commerce isn’t a new concept, its adoption rate has lagged. Many organizations could benefit greatly from adoption of a B2B e-commerce platform and BigMachines has identified a few tips to consider before doing so.

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