It’s certainly no secret that more and more business is being conducted online each day. Consumers expect products and services to be instantly available, comparable and configurable to meet their needs online. The Web provides consumers with the instant results and fulfillment they demand from their shopping experience. But e-commerce is not strictly for B2C purchases; B2B customers have come to expect the same speed and simplicity associated with buying online.
While B2B e-commerce isn’t a new concept, its adoption rate has lagged. Many organizations could benefit greatly from adoption of a B2B e-commerce platform and BigMachines has identified a few tips to consider before doing so.
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