The Legacy of Steve Jobs - Slide 3

Email     |     Share  
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10
Next The Legacy of Steve Jobs-3 Next

Jobs’ Apple is at the core of two deeply related trends that define much of corporate communications today: mobility and the consumerization of IT. The questions to ask: How different is the mobile world because of Apple? If there wasn’t an iOS, would there be an Android? If there wasn’t an iPad, would there be a Xoom or a Galaxy Tab?

The answer is that there, of course, would be a healthy mobile sector full of cool devices. No one person or company creates a market, and it – and Apple – will go on. The market creates the market. At the same time, it is difficult to overestimate how Jobs’ Apple stimulated, shaped, channeled and accelerated mobility and the consumerization of IT.

While we have often focused on Steve Jobs' public roles and his capability to present products as highlighted in “The Presentation Secrets of Steve Jobs” — a book Rob Enderle thinks every aspiring or existing CEO should read — we forget that he also played the role of virtual customer. You can see the difference in market performance between products he "got," like the iPod, and products he didn’t, like AppleTV (Steve wasn’t a fan of TV).

Most technology companies bring out products based on what engineers, who have little real contact with customers, want to do. And most CEOs let them do it.  At Apple, Jobs took a personal interest and assured products could be easily pitched and sold, and could be enjoyed by him and his family. He was a super focus group of one and, better than any focus group, he was hard to manipulate.

More Slideshows:


How to Make a Great Impression in Your First 90 Days Start your new job off right with these tips.

The Secret Rules of Business Success (or Failure) Rules that define the differences between a company that is doing well and one that is failing.

Seven Tips to Attain Purpose and Happiness in Life and WorkIt may simply be a question of "when" not "if" a range of mobile computing devices displaces the PC.

 

Related Topics : Nortel, Fujitsu, Information Architecture, BEA Systems, TCP/IP

 
More Slideshows

IIoT IIoT Gaining Momentum in Adoption and Results

Cost reduction has been the main driver of IIoT adoption. Other contributors are the emergence of ancillary and complementary technologies, including low-power hardware devices, the cloud, Big Data analytics, robotics and automation and smart sensors. ...  More >>

Classroom tech Ten New Technologies Transforming the Classroom

Here are 10 ways that college professors are taking advantage of the technology students currently use and adding new technologies to enhance the teaching and learning experiences. ...  More >>

hurricanes How Communications, Preparation and Willingness to Help Were Keys in Hurricane Crises

Entrepreneurial thinking, innovation and selflessness can make things better during crises. Here is a look at how organizations reacted and telecommunications products helped during recent hurricane crises. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.