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The Secret Rules of Business Success (or Failure)

  • The Secret Rules of Business Success (or Failure)-

    It is kind of amazing how many companies in this market and others seem to treat their customers very badly. A very few companies put massive focus on customer loyalty and get the benefits. Some firms (Google comes to mind) don’t even seem to really know who their customers are. Finding ways to engage, excite (in a good way) and create deep positive relationships with customers formed companies like IBM and helped to ensure their survival. Firms that don’t do this typically have much shorter lifespans.

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The Secret Rules of Business Success (or Failure)

  • 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18
  • The Secret Rules of Business Success (or Failure)-10

    It is kind of amazing how many companies in this market and others seem to treat their customers very badly. A very few companies put massive focus on customer loyalty and get the benefits. Some firms (Google comes to mind) don’t even seem to really know who their customers are. Finding ways to engage, excite (in a good way) and create deep positive relationships with customers formed companies like IBM and helped to ensure their survival. Firms that don’t do this typically have much shorter lifespans.

Over the last three decades, Rob Enderle has worked as an inside (ROLM/Siemens/IBM) or outside (Dataquest, Forrester, Enderle Group) technology analyst. He thought it would be interesting to share the 16 immutable rules that most people actually running tech companies don’t seem to know.

These rules define the differences between a company that is doing well, like Apple, and a company that is failing, like RIM. They anticipate the mistakes and suggest fixes to major financial, operational and PR problems the firms experience and provide a primer for anyone wanting to be successful in this segment. Many are not segment-oriented and could apply to any business at any level, but some are specific to technology.

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