Tips to help organizations practice permission-based marketing and prepare for compliance with Canada's new anti-spam legislation.
Look at your reports! There’s a wealth of information just waiting to be discovered. Always pay attention to how many people are unsubscribing from your emails. If you are losing more than .5 percent of your subscribers per month, take a look at all of the elements of your campaigns, make sure you’re following the other nine tips, and make adjustments where you’re falling short. Opens and click-throughs can also indicate where you might be missing the mark.
Look at your reports! There’s a wealth of information just waiting to be discovered. Always pay attention to how many people are unsubscribing from your emails. If you are losing more than .5 percent of your subscribers per month, take a look at all of the elements of your campaigns, make sure you’re following the other nine tips, and make adjustments where you’re falling short. Opens and click-throughs can also indicate where you might be missing the mark.
Canada's Anti-spam Law (CASL), Bill C-28, may not be in effect until early 2012, but that doesn’t mean that small businesses and organizations should wait to make sure they are prepared for the new legislation. Constant Contact®, Inc. (NASDAQ: CTCT), a marketing advisor to more than 450,000 small organizations worldwide, is offering its insights to help small businesses and nonprofits across Canada – as well as any others communicating with people in Canada – prepare for compliance.
The Canadian government passed CASL in December 2010 to establish a regulatory framework for permission-based marketing, including email marketing, social media marketing, text, and other electronic messaging. This framework will protect electronic commerce in Canada, deter damaging and deceptive forms of spam, such as identity theft, phishing and spyware, and drive out spammers.
“Education and awareness are key to ensuring that organizations are proactively evaluating their contact list collection methods and practicing permission-based online marketing,” said Guy Steeves, Constant Contact regional development director for Vancouver. “With or without the legislation, there are many things that small businesses and organizations can do now, and we want to be sure they know we’re here to help.”
This slideshow features Constant Contact’s 10 permission-based online marketing best practices that small businesses and organizations can use to spruce up their marketing efforts and prepare for CASL.
