How do we value our phones over other technologies? Smartphone owners were twice as likely as feature phone users to choose their phone over their laptop/computer.
Results of a recent national survey commissioned by TeleNav, Inc. (NASDAQ: TNAV) indicate that Americans are willing to give up some of life's greatest pleasures in order to hang on to their mobile phones. Not surprisingly, smartphone users were more attached to their devices than were feature phone users, with iPhone users leading the pack. In fact, iPhone users were more likely than their Android or BlackBerry counterparts to spend a week without their significant other, exercise or shoes -- rather than go a week without their phone.
While 22 percent of all respondents said they would rather give up their toothbrush than their phone for a week, this number jumped to a whopping 40 percent among iPhone users. Halitosis and other priority quirks aside, 83 percent of iPhone users thought other iPhone users would make the best romantic partners.
Even among feature phone users, however, TeleNav's survey showed respondents' strong attachment to their mobile phones. Nearly half of all respondents said they sleep with their phone next to them, including 38 percent of feature phone users and 66 percent of smartphone users.
From differences between iPhone, Android, and BlackBerry users to the snap judgments people make based on the type of phone someone carries, TeleNav's latest survey sheds light on just how important mobile phones have become in Americans' lives.
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