Confusion and Skepticism May Impede 4G Adoption - Slide 2

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A third of iPhone owners mistakenly think their phones have 4G.

Maybe the "4" in the iPhone 4 name gives iPhone owners (34 percent) the false impression that they already own a 4G phone, but the fact is Apple doesn't offer a 4G phone at the moment. Coincidentally, a suspiciously large percentage of Android and BlackBerry owners may be suffering from the same delusion. BlackBerry owners (24 percent) are almost as confused as iPhone owners since RIM doesn't currently offer a 4G phone. At least some Android owners could be answering correctly as Android 4G phones, like the HTC Evo 4G or Samsung Infuse 4G, have been available for some time. If nothing else, this large number of misinformed phone owners serves to emphasize the fact that consumers are quite confused about 4G.

As Verizon continues to roll out its 4G LTE network across the country at an accelerated rate and AT&T also picks up speed in its 4G deployment, it would seem that widespread 4G adoption is a foregone conclusion. Unfortunately, it looks like consumers may be so confused over 4G that they have become hesitant to move to 4G, at least in the near term. In a recent Retrevo Gadgetology study, less than a quarter of the respondents say they're going for 4G. With so many potential 4G customers expressing concerns about cost and performance, providers of 4G phones and services could be in for some disappointment.

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