Eleven Easy Ways to Improve Your Survey Response Rates - Slide 8

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Create a survey invitation that is short, concise and  written in a friendly and welcoming tone. The invitation should be personalized (i.e., “Dear Susie Smith” and/or “We’d like your feedback about your service experience on Nov 1, 2009”). If you’re sending an email survey, use different subject lines for different groups to make them more relevant to your audience. For example, if you’re sending out a product-related survey to your customers, you might use the subject: “Your use of our XYZ product.” If you’re sending out a survey to all of your employees, you might use “A message from our CEO.” Also, the signature line needs to be from a top-level executive related to the survey. For example, a survey related to support experience should likely come from the VP of Support, not the CEO. To ensure that your survey invitation makes it into people’s email inboxes and doesn’t get tagged as spam, be sure to adhere to the CAN-Spam Act. 

Surveys are a powerful and cost-effective way to gather information, identify and diagnose problems, and uncover new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting the right mix of people to take their surveys and also getting a high enough response rate to ensure that their survey results are accurate.

Survey response rates can vary widely depending on whether you are conducting your survey via phone, email, a paper survey, etc., what industry you’re in, and whether your survey is going to customers or employees. Although there is no single way to improve your response rates, the following are some easy steps, identified by Allegiance, Inc., a feedback management company, that you can take that, when combined, will help you improve your survey response rates.

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