Enterprise organizations already understand that public storage clouds will be much more cost-effective than their current storage implementations. By switching to a public storage cloud, they avoid the upfront capital expenditures associated with storage that they purchase, ongoing operation expenses and staffing costs.
It is incumbent upon public storage cloud providers that they seek out and take advantage of the latest technologies to increase storage efficiency and utilization. Deduplication, object storage, thin provisioning and storage tiering are examples of technologies that service providers will need to utilize and become proficient in to keep their costs down over time so they can continue to provide a price-competitive public storage cloud offering.