dcsimg

Eight Dos and Don'ts to Drive Sales Using Context-Enriched Mobile Apps

  • Eight Dos and Don'ts to Drive Sales Using Context-Enriched Mobile Apps-
    1. Do leverage Gartner's information model for context-enriched services to discover the types and sources of context information you can use.
    2. Don't duplicate information and sources that are already available.

    Many organizations think that simply making their applications location-aware qualifies them as context-enriched commerce, but simple location awareness does little to increase customer engagement.

    “Some applications are simply translations of Web-based applications that establish users’ location by asking the user to enter a post code to find the closest store or outlet,” said Mr. Alvarez. “Particularly in mobile applications, where location is readily available through the phone itself, asking the user to input their location is unacceptable.”

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10

Eight Dos and Don'ts to Drive Sales Using Context-Enriched Mobile Apps

  • 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10
  • Eight Dos and Don'ts to Drive Sales Using Context-Enriched Mobile Apps-7
    1. Do leverage Gartner's information model for context-enriched services to discover the types and sources of context information you can use.
    2. Don't duplicate information and sources that are already available.

    Many organizations think that simply making their applications location-aware qualifies them as context-enriched commerce, but simple location awareness does little to increase customer engagement.

    “Some applications are simply translations of Web-based applications that establish users’ location by asking the user to enter a post code to find the closest store or outlet,” said Mr. Alvarez. “Particularly in mobile applications, where location is readily available through the phone itself, asking the user to input their location is unacceptable.”

By 2015, companies will generate 50 percent of their Web sales via their social-media presence and mobile applications, according to Gartner, Inc. As context gains importance, analysts revealed eight dos and don’ts to leveraging context-enriched mobile applications in customer relationship management (CRM) to drive sales and increase customer satisfaction.

“By 2015, context will be as influential to mobile consumer services as search engines are to the Web and information about customers will no longer be limited to data stored in company-owned systems,” said Gene Alvarez, research vice president at Gartner. “Context information can be about identity – such as who you are and your calendar, environment – where you are and the device you use, process – things you do and what you allow and community – who is in your networks and who you communicate with. If used correctly, context information facilitates the move from e-commerce today to contextual commerce tomorrow.”

This slideshow highlights the eight dos and don’ts Gartner identified for context-enriched mobile applications.

More Slideshows:


10 Hot New Tablets New and notable tablets for business and commercial users.

15 Top Android Security Apps Ensure your Android device and personal data are protected.


Creating a Data Loss Incident Plan Questions and recommendations for businesses to consider while building a data loss incident plan.