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Six Media Convergence Challenges Organizations Must Consider

  • Six Media Convergence Challenges Organizations Must Consider-

    A lot has been written and said about the emergence of social media as the most efficient content channel. The public outcry in the blogosphere over the redesigned GAP logo that resulted in its subsequent withdrawal is a clear example of the power and agility of this medium. Overnight, millions of people can share their views and have the ability to make your brand the most popular or the most hated. Because of the rapid permeating nature of social media, organizations need to get their messaging absolutely correct; once content is published, there is hardly any chance or scope to look back and make corrective actions. With this in mind, it is important to have strong editorial reviews built into the publication system.

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Six Media Convergence Challenges Organizations Must Consider

  • 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8
  • Six Media Convergence Challenges Organizations Must Consider-5

    A lot has been written and said about the emergence of social media as the most efficient content channel. The public outcry in the blogosphere over the redesigned GAP logo that resulted in its subsequent withdrawal is a clear example of the power and agility of this medium. Overnight, millions of people can share their views and have the ability to make your brand the most popular or the most hated. Because of the rapid permeating nature of social media, organizations need to get their messaging absolutely correct; once content is published, there is hardly any chance or scope to look back and make corrective actions. With this in mind, it is important to have strong editorial reviews built into the publication system.

Over the past few years, digital content, and more specifically the presence of new media delivery platforms such as smartphones, tablet PCs, and social networks has begun to explode. When combined with a growing global business community and increased accessibility, these newer content channels present businesses with the unique challenge of consistently providing the right content to the right people across all channels (i.e. print, Web, television, mobile, and social).  Organizations that traditionally deliver content through channels such as print and television are now facing the challenge of sharing that same information with new age media.  When looking at the convergence of various media channels, there are several content management-related issues that organizations must consider.

Based on his experience with enterprise content management, Web content management, portal development and storage technology, Prithwiraj Deb, Associate Manager - ECM Practice at Virtusa Corporation, discusses six key challenges organizations are facing with media convergence.

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