Make website navigation as simple as possible for all types of uses. If your grandmother can surf it, anyone can.
iPerceptions Inc., a leading provider of Web-focused Voice of Customer (VoC) analytics based on actual visitor feedback and Peppers & Rogers Group, recently announced ten tips for making websites sticker. These recommendations are based on data from thousands of iPerceptions' surveys and analysis from Peppers & Rogers Group. The data and analysis reveals that while it's fairly easy for most companies to identify at which point during an online interaction a customer has abandoned, it's historically been more challenging to determine why they abandoned.
"Determining how to make a website more engaging and satisfactory for customers begins with understanding their motivations for visiting in the first place," said Duff Anderson, co-founder and vice president of research at iPerceptions. "This type of information can be gathered by conducting online surveys with customers and through other feedback mechanisms, such as Voice of Customer programs and focus groups. Behavioral information, like high percentage of visitor drop-offs at the same point in a particular task, can also help decision-makers determine what functions or processes need to be examined."
This slideshow is a compilation of recommendations from iPerceptions and Peppers & Rogers Group on the most effective ways to make websites stickier.
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