Eight Trends Driving the Future of Information Technology - Slide 9

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User Experience

Today, business process design is driven by the need for optimization and cost reduction. Tomorrow it will be driven by the need to create superior user experiences that help to boost customer satisfaction. Great user experiences will require more layered approaches than what is typical today. As such, application design will be a multidisciplinary exercise: Typically handled today by IT architects and business owners, tomorrow it will involve optimization from the perspective of the process actor, with the emphasis on simplicity and on removing inefficiencies.

The emerging world of information technology is one in which data is king, social platforms evolve as a new source of business intelligence, and cloud computing finally delivers on IT’s role as a driver of business growth, according to a new report from Accenture (NYSE: ACN).

The Accenture Technology Vision 2011 identifies eight emerging trends that challenge long-held assumptions about IT and are poised to reshape the business landscape. The report also offers “action steps” that high performing businesses and governments can take to prepare for the new world of computing.


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