The competitive gap between analytical innovators and those who do not invest in analytics will widen over the coming 12 months.
The gap between analytical innovators and those who do not invest in analytics will widen in high-profile ways.
The industries with “low batting averages” — pharmaceuticals, entertainment, etc. — will see greater differentiation between companies that use predictive analytics, and those who don’t. Early adopters of analytics in some industries, e.g., airlines and baseball, have failed to continue innovating, and have lost competitive advantage.