dcsimg

Seven Critical Questions to Ask Before Developing a Social Media Policy

  • Seven Critical Questions to Ask Before Developing a Social Media Policy

    Seven Critical Questions to Ask Before Developing a Social Media Policy-

    As with any new communications medium, some initiatives go exceptionally well, while others run adrift or even sink. Organizations that approach social media using an organized and planned approach, consistent with the organization's mission, strategy and values, will be able to review how well these initiatives meet their objectives and use that insight to improve existing efforts or plan future projects better.

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9

Seven Critical Questions to Ask Before Developing a Social Media Policy

  • 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9
  • Seven Critical Questions to Ask Before Developing a Social Media Policy-8

    As with any new communications medium, some initiatives go exceptionally well, while others run adrift or even sink. Organizations that approach social media using an organized and planned approach, consistent with the organization's mission, strategy and values, will be able to review how well these initiatives meet their objectives and use that insight to improve existing efforts or plan future projects better.

Social media disrupts the long-standing rules of business in many ways, but crafting a social media policy is premature unless the designers of the policy answer seven critical questions first, according to Gartner, Inc.

"Social media offers tempting opportunities to interact with employees, business partners, customers, prospects and a whole host of anonymous participants on the social Web," said Carol Rozwell, vice president and distinguished analyst at Gartner. "However, those who participate in social media need guidance from their employer about the rules, responsibilities, 'norms' and behaviors expected of them, and these topics are commonly covered in the social media policy."

This slideshow highlights seven critical questions Gartner has identified that designers of social media policy must ask themselves.

More Slideshows:


Salaries Improving for IT Jobs in 2011 Salary projections for the top IT markets in 2011.

10 Hot New Tech Gadgets Hot new gadgets you may want to consider adding to your collection.


Top 10 Tech Jobs for 2011 With the right tech skills, it's a job candidate's market.