Seven Critical Questions to Ask Before Developing a Social Media Policy - Slide 6
|
|
 |
|
Once the strategy has been set, the rules have been established and the rationale for them explained, who will ensure that they are followed? Who will watch to make sure the organization is getting the desired benefit from social media? A well-designed training and awareness program will help with this, but managers and the organization's leader for social media also need to pay attention. Managers need to understand policy and assumptions and how to spot inappropriate activity, but their role is to be more of a guide to support team self-moderation, rather than employ a top-down, monitor-and-control approach.
Social media disrupts the long-standing rules of business in many ways, but crafting a social media policy is premature unless the designers of the policy answer seven critical questions first, according to Gartner, Inc.
"Social media offers tempting opportunities to interact with employees, business partners, customers, prospects and a whole host of anonymous participants on the social Web," said Carol Rozwell, vice president and distinguished analyst at Gartner. "However, those who participate in social media need guidance from their employer about the rules, responsibilities, 'norms' and behaviors expected of them, and these topics are commonly covered in the social media policy."
This slideshow highlights seven critical questions Gartner has identified that designers of social media policy must ask themselves.
More Slideshows:
Salaries Improving for IT Jobs in 2011 Salary projections for the top IT markets in 2011.
10 Hot New Tech Gadgets Hot new gadgets you may want to consider adding to your collection.
Top 10 Tech Jobs for 2011 With the right tech skills, it's a job candidate's market.
Related Topics : Cox Communications, Business Development, Contact Center Solutions, CRM Solutions, Database Acceleration
5 Ways to Boost Productivity with Content Automation
An effective content automation solution can ease the transition to a digital-first distribution strategy, helping companies preview and approve content across all platforms and media types. ... More >>
How to Evaluate Predictive Analytics for Your Business
Predictive analytics uses past data to forecast outcomes and target the right prospects – a move that's redefining the use of data and insights in marketing. ... More >>
5 Ways to Patch the IT/Marketing Disconnect (and Thrive)
Five steps CIOs and CMOs can take to patch the IT/marketing disconnect and create a cohesive, efficient working environment. ... More >>
