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Seven Critical Questions to Ask Before Developing a Social Media Policy

  • Seven Critical Questions to Ask Before Developing a Social Media Policy-

    Some organizations confuse policy creation with policy communication. A policy should be well-written and comprehensive, but it is unlikely that the policy alone will be all that is needed to instruct employees about their responsibilities for social media. A well-designed communication plan, backed up by a training program, helps to make the policy come to life so that employees understand not just what the policy says, but how it impacts on them. It also explains what the organization expects to gain from its participation in social media, which should influence employees in their social media interactions.

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Seven Critical Questions to Ask Before Developing a Social Media Policy

  • 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9
  • Seven Critical Questions to Ask Before Developing a Social Media Policy-5

    Some organizations confuse policy creation with policy communication. A policy should be well-written and comprehensive, but it is unlikely that the policy alone will be all that is needed to instruct employees about their responsibilities for social media. A well-designed communication plan, backed up by a training program, helps to make the policy come to life so that employees understand not just what the policy says, but how it impacts on them. It also explains what the organization expects to gain from its participation in social media, which should influence employees in their social media interactions.

Social media disrupts the long-standing rules of business in many ways, but crafting a social media policy is premature unless the designers of the policy answer seven critical questions first, according to Gartner, Inc.

"Social media offers tempting opportunities to interact with employees, business partners, customers, prospects and a whole host of anonymous participants on the social Web," said Carol Rozwell, vice president and distinguished analyst at Gartner. "However, those who participate in social media need guidance from their employer about the rules, responsibilities, 'norms' and behaviors expected of them, and these topics are commonly covered in the social media policy."

This slideshow highlights seven critical questions Gartner has identified that designers of social media policy must ask themselves.

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