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10 Best Practices for Developing a Global Web Strategy

  • 10 Best Practices for Developing a Global Web Strategy-

    Color represents different aspects in different countries. While the color ‘red’ represents happiness in China, it represents death in Egypt and anger in Japan. Understand these differences so you can choose the right color themes for the same pages on different country sites.

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10 Best Practices for Developing a Global Web Strategy

  • 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12
  • 10 Best Practices for Developing a Global Web Strategy-9

    Color represents different aspects in different countries. While the color ‘red’ represents happiness in China, it represents death in Egypt and anger in Japan. Understand these differences so you can choose the right color themes for the same pages on different country sites.

Organizations often develop Web portals for different countries in silos. Each country/region may have its own IT department, which develops websites that cater to that region’s needs. While this provides a good customized solution catering to a specific country/region’s requirements, the branding and user experience across these various sites for the same corporation becomes very inconsistent.

Based on his experience working with a variety of global enterprises, Venu Madhav Gooty, Senior Manager for ECM Solutions at Virtusa, shares 10 best practices that organizations often miss when developing a globalization strategy.

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