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10 Best Practices for Developing a Global Web Strategy

  • 10 Best Practices for Developing a Global Web Strategy-

    Defining metrics around globalized content allows companies to validate the success of the global website. Metrics such as number of visitors or page views for each international site enable country administrators or content creators to improve the quality of content. If the translations are being done by third-party firms or by translation engines, measuring the number of translation errors can help the organization evaluate these vendors and improve translation memories.

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10 Best Practices for Developing a Global Web Strategy

  • 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12
  • 10 Best Practices for Developing a Global Web Strategy-3

    Defining metrics around globalized content allows companies to validate the success of the global website. Metrics such as number of visitors or page views for each international site enable country administrators or content creators to improve the quality of content. If the translations are being done by third-party firms or by translation engines, measuring the number of translation errors can help the organization evaluate these vendors and improve translation memories.

Organizations often develop Web portals for different countries in silos. Each country/region may have its own IT department, which develops websites that cater to that region’s needs. While this provides a good customized solution catering to a specific country/region’s requirements, the branding and user experience across these various sites for the same corporation becomes very inconsistent.

Based on his experience working with a variety of global enterprises, Venu Madhav Gooty, Senior Manager for ECM Solutions at Virtusa, shares 10 best practices that organizations often miss when developing a globalization strategy.

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