Getting More than Just Numbers from Your Web Analytics - Slide 9

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16
Next Getting More than Just Numbers from Your Web Analytics-9 Next

Web analytics can measure order conversion rate by tracking how many items users added to their shopping cart and how many of them fall-out from order conversion. Similarly, while registering for a new product, the tool can measure how many users fall-out from completing their registration. Fall-out may be due to either requiring the customer to enter too much information or due to too many clicks during the process. Using Web analytics, complete path analysis can be done to optimize the UI flow so that the success rate can be increased.

Web analytics has established itself as a major topic for discussion when planning for a Web application and building a business case. Before, Web analytics was often something added onto applications as an afterthought. Today, it is regarded with much higher priority and considered to be a powerful tool that can provide a number of business benefits. Businesses looking to better understand user behavior and application usage can utilize Web analytic tools to collect, analyze, measure and report on Internet data. However, it is important that businesses have planned for and understand Web analytics in order to take full advantage of the benefits it provides.

Based on his experience with business development, business analysis, requirement management and, of course, Web analytics, Kishore Babu Nandanamudi, the lead business consultant at Virtusa, outlines 14 ways to make Web analytics more actionable and achieve the associated business benefits.

More Slideshows:

Tips for Creating a Strong Password Correct risky password behavior and reduce your chances of being hacked.

Five Rules to Make Your Professional Employment Reference an Asset Failure to nurture professional references can break a successful job search.

10 Essential iPad Accessories Get the most from your iPad with these accessories.


Related Topics : Business Intelligence Vendors, Data Quality, Data Warehousing, Key Performance Indicators, Knowledge Management

More Slideshows

bots How Bots Are Going to Work to Increase Efficiency

Businesses are adopting bots to enhance business practices, in everything from procurement to marketing to sales to recruiting. ...  More >>

IBM Watson How and Why Companies Are Incorporating the Power of IBM Watson

Watson continuously learns from previous interactions, gaining in value and knowledge over time. Learn how companies are harnessing that AI power to create and improve products and services. ...  More >>

ArriaNLG-IoTAutomation0x Internet of Things Personified: Integration and Automation

The real value that the Internet of Things brings is at the intersection of gathering data and leveraging it. ...  More >>

Subscribe Daily Edge Newsletters

Sign up now and get the best business technology insights direct to your inbox.