Top 10 Wireless Predictions for 2011 - Slide 8

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Next Mobile lottery tickets sales to soar fuelled by deployments in US, Europe, and China-8 Next

Mobile lottery tickets sales to soar fuelled by deployments in US, Europe, and China

With lottery sales from traditional distribution channels in decline in many developed markets – notably the US – national/state lottery organizers are anxious to explore new means of distribution, and Juniper Research believes 2011 is the year when mobile lotteries will hit the mainstream. As consumers across all age ranges become more comfortable with browsing for content and making purchases via the mobile handset, this major hurdle to mobile lotteries will begin to disappear. We expect a raft of mobile lottery launches across the US and Europe, while VODone’s existing service in China (which already has more than 10 million registered users) is likely to experience further significant growth.

As 2010 draws to a close, Juniper Research has drawn up a list of predictions for the coming year, all neatly wrapped up as the top trends for the mobile and wireless industry for 2011.  A free report detailing the findings is available to download from the Juniper website today.

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