Top 10 Privacy Issues for 2011 - Slide 9

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More companies will create policy around acceptable use. E-mail leaks such as the recent Google corporate memo exposure are heightening awareness in companies that policies need to be created about what content is considered sensitive and enforce them both through technology and through training.

The prevalence of mobile devices with personally identifiable location-based information and the increasing use of social media are top concerns for 2011, according to Proofpoint, Inc., a leading provider of SaaS e-mail security, e-mail archiving and data loss prevention solutions. With more personal information available on the Internet, in everyday consumer applications and stored in corporate databases, risks to consumers and companies will only grow in the next year. In addition, increasing regulations and new laws will force many organizations in 2011 to review their handling of private information and implement new programs to minimize their risks. To deal with these increasing threats and obligations, Proofpoint expects more organizations to create stronger privacy policies and turn to encryption, Web filtering and secure managed file transfer.

Proofpoint predicts the following trends will dominate privacy discussions in 2011:

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