dcsimg

Seven Tips on How to Navigate the Social Media Transformation

  • Seven Tips on How to Navigate the Social Media Transformation

    Seven Tips on How to Navigate the Social Media Transformation-

    We all know that men who are lost tend to refuse to stop and ask for directions. And it's just as widely understood that their wives are sitting in the passenger seats begging, "Please, please just stop at this gas station. I'll be happy to go in and ask!" This principle often applies in the business world as well. Women are far more likely to do what they do best and rely on others to complete the rest of the puzzle.

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9

Seven Tips on How to Navigate the Social Media Transformation

  • 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9
  • Seven Tips on How to Navigate the Social Media Transformation-3

    We all know that men who are lost tend to refuse to stop and ask for directions. And it's just as widely understood that their wives are sitting in the passenger seats begging, "Please, please just stop at this gas station. I'll be happy to go in and ask!" This principle often applies in the business world as well. Women are far more likely to do what they do best and rely on others to complete the rest of the puzzle.

In Don Tennant’s post, "Why ‘Collaboration’ Is Outdated and Unworkable," he shared the premise of author Barry Libert that social media holds the promise of helping us to overcome the imbalance of values that has defined the corporate world for decades. Attributes such as caring, nurturing, compassion, vulnerability and transparency, which tend to be manifested in women more inherently than in men, and which are free to be embraced in the social media environment, stand to be much more highly valued in the workplace as social media becomes more ingrained in business.

Libert, CEO of social software provider Mzinga and author of the book, “Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business," argues that to effectively steer the transformation being driven by social media, men need to start embracing their “feminine side,” and women need to be freed from having to squelch this natural dimension of their leadership styles. Here are seven tips Libert offers to bring more balance into your life as a leader.

More Slideshows:


Getting the Most from Project Staff Get project staff on track quickly with these tips from Robert Half Technology.

Top 10 Tips for Getting the Most out of Windows 7 Libraries Learn how you can get the most from WIndows 7 Libraries.


Top 10 Strategic Technologies for 2011 Gartner highlights the top 10 technologies and trends that will be strategic for most organizations in 2011.