The Business Impact of Big Data - Slide 10

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The Business Impact of Big Data-10

The recent economic downturn took a lot of companies by surprise.  As a result, many business executives want more information than ever in order to be certain they are making the right decisions.

However, a survey of 543 business and IT executives, commissioned by the IT services firm Avanade, finds that business executives are also drowning in data. So the issue is not necessarily gathering more data, but identifying relevant business data. And, once identified, the challenge becomes finding who in the organization has it.

If you’re getting the sense that there is a lot of dysfunctional behavior in managing data across the enterprise, you’re probably right. What follows is data that appears to confirm that.

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