Why the Hoopla over Hadoop? - Slide 10

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Hadoop’s ability to quickly and cheaply sort large amounts of data is allowing many businesses to make smarter decisions with more specific information. For instance, some banks use Hadoop to process credit ratings with internal financial data to better determine whether customers are a good credit risk. This allows them to more accurately identify which customers should be given loans and which should not - a decision that can have a huge effect on the bank's bottom line. Another, more unusual, example of how Hadoop supports smarter business: eHarmony reduced its costs by using Hadoop and MapReduce, running on top of Amazon Web Services, to match clients.

Hadoop is a hot topic right now, in the tech press and in the minds of IT organizations with large amounts of data. What is Hadoop and why should business leaders care? Loraine Lawson has broken down the reasons in nine easy to understand facts.

 

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Related Topics : Vulnerabilities and Patches, Resellers, Broadcom, Broadband Services, Supercomputing

 
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