Seven Issues Making Life Difficult for Windows Phone 7 - Slide 6

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Related to this is the question of whether Microsoft can effectively knit its assets together. "The big ‘if’ question is if Microsoft can integrate in a compelling fashion its myriad assets," said Winthrop. "whether it Exchange, SharePoint, Hotmail, Xbox Live or it’s cloud computing with Windows Azure, if they can successfully integrate all these different components into a compelling user experience, than, yes, they can absolutely get into the game."

Microsoft has done a number of awesome things during the past three decades. Perhaps its greatest feat, in terms of beating the odds, would be to make Windows Phone 7 a success.

That is not to suggest that the new operating system, which has landed on the desks of influential reviewers during the past few weeks, is not worthy. Indeed, the initial reactions, on the whole, are positive. The negatives cited by reviewers seem to be fixable rather than fundamental.

Yet Windows Phone 7 will fight for market share in a landscape crowded to overflowing with great operating systems, terrific marketers and aggressive developers. Moreover, it seems unlikely that it will get the benefit of the doubt from the mobile community. "In my eyes, it’s kind of a long shot," said Allen Nogee, an analyst for In-Stat.

Interviews with observers suggest that there are a number of significant issues that will make life difficult for Windows Phone 7.

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