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Seven Issues Making Life Difficult for Windows Phone 7 - Slide 3

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Michael Morgan, senior analyst for mobile devices for ABI Research, said that the model in which the OS owner can exert total control over the handset vendor no longer is viable. "I think there is a little bit of legacy thinking," Morgan said. "A few years ago…the model was that you license from us and we take over the software strategy, etc. Now the OEMs are trying to bring to market their own strategy. Theirs, not Microsoft’s."

Morgan outlined several structures for smartphone creation. Apple and Research in Motion, for instance, both own their respective OSes and build devices. Android, of course, is an open source OS used by a growing roster of handset makers. Morgan’s take is that Microsoft’s approach, which is to license the OS to device makers while retaining tight control over how it is used, is antiquated.

Microsoft has done a number of awesome things during the past three decades. Perhaps its greatest feat, in terms of beating the odds, would be to make Windows Phone 7 a success.

That is not to suggest that the new operating system, which has landed on the desks of influential reviewers during the past few weeks, is not worthy. Indeed, the initial reactions, on the whole, are positive. The negatives cited by reviewers seem to be fixable rather than fundamental.

Yet Windows Phone 7 will fight for market share in a landscape crowded to overflowing with great operating systems, terrific marketers and aggressive developers. Moreover, it seems unlikely that it will get the benefit of the doubt from the mobile community. "In my eyes, it’s kind of a long shot," said Allen Nogee, an analyst for In-Stat.

Interviews with observers suggest that there are a number of significant issues that will make life difficult for Windows Phone 7.

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