dcsimg

Social Media: Where's the Strategy?

  • Social Media: Where's the Strategy?-

    Here’s a worrisome statistic: Just 29 percent of companies with a strategic plan distribute communication policies and/or protocols to departments utilizing social media. As DBE notes, this creates an obvious risk of “employees saying the wrong things in the wrong ways to the wrong people at the wrong time.” IT Business Edge provided some good advice on creating social media policies in Social MediaPolicy Dos and Don'ts.

1 | 2 | 3 | 4 | 5 | 6 | 7

Social Media: Where's the Strategy?

  • 1 | 2 | 3 | 4 | 5 | 6 | 7
  • Social Media: Where's the Strategy?-7

    Here’s a worrisome statistic: Just 29 percent of companies with a strategic plan distribute communication policies and/or protocols to departments utilizing social media. As DBE notes, this creates an obvious risk of “employees saying the wrong things in the wrong ways to the wrong people at the wrong time.” IT Business Edge provided some good advice on creating social media policies in Social MediaPolicy Dos and Don'ts.

While corporate participation in social media is increasing, many companies still do not have a strategic plan for its use. IT Business Edge’s Ann All has written several times about research that supports this. For instance, a Burson-Marsteller study released in early 2010 found many companies risked confusing customers and/or diluting their brands by creating multiple Twitter and Facebook accounts, some of which lapse into disuse.

A new survey of 100 companies by search and social media consulting company Digital Brand Expressions (DBE) similarly found that while 78 percent of respondents were using social media, just 41 percent said they have a strategic plan. Click through for results of the survey.

More Slideshows:


Eight Tips for Creating a Social Media Policy
The key to a good social-media policy is finding the right balance for your company.


Social Media Authors Go In-Depth on New Communication Tools

Tap into the communication power provided by social networking and Web 2.0 technologies


Seven Truths About Social Media

'Social' doesn't mean 'free' -- you need to make a plan of attack and then stick to it